![]() “His books sell literally millions of copies, and yet with just fifty-six thousand people, he was able to raise five times his normal advance in one day.” “ are a fraction of a fraction of a fraction of the audience who buys his books,” he says. You make way more money with way fewer people. “This is the big thing about Kickstarter that I’m always talking about,” Nohelty says, “and I think that it’s finally getting through. “You make way more money with way fewer people.” I can talk about this all day, but I don’t like talking alone, and after observing a recent Kickstarter cohort led by Russell Nohelty and Monica Leonelle, authors of Get Your Book Selling on Kickstarter, I decided to reach out to Nohelty and get his thoughts. The Sanderson Kickstarter can teach us several things. It even provides a tidy profit to put toward ads, promos, or the next project. Kickstarter campaigns have been a rewarding way to recoup my production costs for both the book and the merch boxes, including royalties for my co-authors. ![]() He makes you want to be part of it.Īs an author and artist with three successful Kickstarter book and merchandise box campaigns under my belt, this experience was validating and exciting. Sanderson had his entire script in his head and delivered it with the glee of a man who loves what he does for a living and telling you all the great things about it in equal measure. ![]() Even as I’m writing this article, the campaign total continues to climb rapidly as does its popularity.Īs a fan, this experience was engaging and thrilling. ![]() Within just seventy-two hours of publication, Sanderson’s campaign surpassed twenty million dollars, becoming the highest-funded Kickstarter project of all time and drawing attention from media organizations such as CNBC, Slate Magazine, and even Kickstarter itself. ![]() In early March 2022, Sci-Fi and Fantasy author Brandon Sanderson’s “Surprise! Four Secret Novels” Kickstarter campaign shocked authors and those outside the industry alike, including Bill and me. He rolled his eyes at Sanderson’s heart-wrenching words of regret and declared that he wrote another book. I got the e-book A Year of Sanderson.īill, my husband, saw it later that night. My dear friends greeted me at the door of their home, sat me down, placed a tablet in my hands, and pressed play. ![]()
0 Comments
Leave a Reply. |